You can’t force me to care.
Yelling louder isn’t gonna do it. Bribing me won’t work. Neither will threats.
Make me care! Speak to my heart. Help me tell my own story better. Tell me something I already believe.
Relying on loud yelling and coercing will not keep me loyal in the long run. If I care, you’ve got me.
Here’s the twist: to get others to care, you have to really care first.